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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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The economics of nudge : critical concepts in economics
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011553382
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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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A retrospective on the field of marketing and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10001222532