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Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae; Stern, Susannah - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020
Persistent link: https://www.econbiz.de/10012231265
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi; Lee, Mira - In: Advertising, promotion, and new media, (pp. 320-347). 2015
Persistent link: https://www.econbiz.de/10011708759
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience
Goodman, J. Robyn - In: The advertising and consumer culture reader, (pp. 275-290). 2009
Persistent link: https://www.econbiz.de/10003848462
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Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia; Russell, Dale W.; Grube, Joel W. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886