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Strategische Optionen im Marke...
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United States
Strategisches Management
40,388
Strategic management
33,074
Marketing
31,464
Theorie
6,529
Theory
6,465
Deutschland
4,930
Marketingmanagement
4,379
Germany
4,260
Marketing management
4,140
Unternehmenserfolg
3,731
Firm performance
3,525
USA
3,418
Management
3,218
Organizational change
2,891
Organisatorischer Wandel
2,879
Innovation
2,673
Innovationsmanagement
2,639
Multinationales Unternehmen
2,627
marketing
2,602
KMU
2,421
SME
2,421
Transnational corporation
2,408
Innovation management
2,380
Unternehmen
2,230
Strategische Planung
2,121
Consumer behaviour
2,025
Wettbewerbsstrategie
1,949
Konsumentenverhalten
1,897
Competitive strategy
1,805
Erfolgsfaktor
1,778
Personalmanagement
1,739
Human Resource Management
1,710
Unternehmensplanung
1,687
Corporate Social Responsibility
1,651
Corporate social responsibility
1,604
Welt
1,541
World
1,522
Success factor
1,511
Entrepreneurship
1,470
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Undetermined
394
Free
150
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Article
1,836
Book / Working Paper
1,290
Journal
10
Other
1
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All
Article in journal
1,318
Aufsatz in Zeitschrift
1,318
Aufsatz im Buch
467
Book section
467
Graue Literatur
189
Non-commercial literature
189
Arbeitspapier
153
Working Paper
153
Case study
143
Fallstudie
143
Collection of articles of several authors
136
Sammelwerk
136
Lehrbuch
121
Textbook
115
Hochschulschrift
105
Thesis
79
Reprint
53
Aufsatzsammlung
48
Ratgeber
33
Guidebook
31
Konferenzschrift
28
Glossar enthalten
27
Glossary included
27
Bibliografie enthalten
24
Bibliography included
24
Interview
22
Conference proceedings
18
Fallstudiensammlung
18
Bibliographie
12
Collection of articles written by one author
11
Sammlung
11
Bibliografie
10
Conference paper
9
Handbook
9
Handbuch
9
Konferenzbeitrag
9
Amtsdruckschrift
8
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8
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5
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4
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English
2,997
German
131
Undetermined
7
Italian
3
French
2
Dutch
1
Swedish
1
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All
Kotler, Philip
18
Pearce, John A.
10
Rugman, Alan M.
10
Hitt, Michael A.
9
Robinson, Richard B.
9
Hartley, Robert F.
7
Henry, Craig
7
Ireland, R. Duane
7
Porter, Michael E.
7
Smith, Alan D.
7
Bryson, John M.
6
Calantone, Roger J.
6
Eulerich, Marc
6
Hoskisson, Robert E.
6
Layton, Roger A.
6
Malshe, Avinash
6
Mintzberg, Henry
6
Perreault, William D.
6
Verbeke, Alain
6
Weitz, Barton A.
6
Welge, Martin K.
6
Burgelman, Robert A.
5
Chandler, David
5
Day, George S.
5
DeYoung, Robert
5
Ignatius, Adi
5
Keller, Kevin Lane
5
Lakdawalla, Darius
5
Levy, Michael
5
McCarthy, Edmund Jerome
5
Miller, Danny
5
Parnell, John A.
5
Schuler, Randall S.
5
Wood, John Cunningham
5
Wood, Michael C.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Barney, Jay B.
4
Boone, Louis E.
4
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Institution
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American Marketing Association
17
IGI Global
11
NetLibrary, Inc
6
American Management Association
4
National Bureau of Economic Research
4
Northern Ireland Assembly
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer International Publishing
2
USA / Economic Research Service
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
American Society for Public Administration
1
Apress L.P.
1
Asian Productivity Organization
1
Business International S.A.
1
Center for Studies in Higher Education, UC Berkeley
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
Claremont Institute for Economic Policy Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference Board
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
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Published in...
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Harvard business review : HBR
34
Strategic management journal
32
Working paper / National Bureau of Economic Research, Inc.
28
Strategy & leadership : a publication of Strategic Leadership Forum
26
Journal of business research : JBR
22
Harvard-Business-Manager : das Wissen der Besten
21
SpringerLink / Bücher
21
Academy of Management journal : AMJ
19
Journal of marketing management : MM
18
Long range planning : LRP ; international journal of strategic management
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Business horizons
16
Journal of business strategy
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
California management review
13
Journal of strategy and management
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
Journal of marketing
11
Journal of marketing education : JME
11
Technological forecasting & social change : an international journal
11
Faculty & research / Insead : working paper series
10
MIT sloan management review
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Series / American Marketing Association
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
The journal of corporate accounting & finance
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Discussion paper / Centre for Economic Policy Research
7
International journal of technology management : IJTM
7
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Source
All
ECONIS (ZBW)
3,086
USB Cologne (EcoSocSci)
43
RePEc
7
BASE
1
Showing
1
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10
of
3,137
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articles prioritized
date (newest first)
date (oldest first)
1
Strategic issues in
marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
2
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
3
Differentiation and value strategy : issues for the
marketing
operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
4
High-tech-
Marketing
: der Kampf um den Kunden - Erfahrungen und Rezepte eines Insiders
Davidow, William H.
-
1987
Persistent link: https://www.econbiz.de/10000717218
Saved in:
5
Aligning
marketing
and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
Saved in:
6
Service
marketing
and management: capacity as a strategic
marketing
variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
7
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
8
Strategic market management
Aaker, David A.
-
2008
-
8. ed.
Persistent link: https://www.econbiz.de/10003474695
Saved in:
9
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
10
Interactions between
marketing
and R & D departments in implementing different business strategies
Ruekert, Robert W.
;
Walter, Orville C.
- In:
Strategic management journal
8
(
1987
)
3
,
pp. 233-248
Persistent link: https://www.econbiz.de/10003666500
Saved in:
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