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~subject:"United States"
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Cutting edge commercials : how...
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United States
Television advertising
804
Fernsehwerbung
790
Werbewirkung
369
Advertising effects
366
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
148
Advertising
143
USA
137
Internet marketing
105
Online-Marketing
105
Theorie
97
Theory
97
Fernsehprogramm
88
Fernsehen
86
Television programme
86
Media usage
84
Mediennutzung
84
Television
81
Children
78
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Hörfunkwerbung
50
Markenführung
50
Radio advertising
50
Fernsehsender
48
Target group
46
Zielgruppe
46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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English
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Bakir, Aysen
5
Coffey, Amy Jo
4
Grossman, Michael
4
Jeong, Yongick
3
Rashad, Inas
3
Stipp, Horst
3
Wada, Roy
3
Bellman, Steven
2
Birnbaum, Daniel
2
Blackford, Benjamin J.
2
Carlson, Les
2
Chesnes, Matthew
2
Chou, Shin-yi
2
Gentry, James W.
2
Gentzkow, Matthew Aaron
2
Gulas, Charles S.
2
Harrison, Robert L.
2
Jin, Ginger Zhe
2
Kalliny, Morris
2
Kent, Robert J.
2
Kwak, Hyokjin
2
Lee, Wei-Na
2
Rhodes, Gary Don
2
Romaniuk, Jenni
2
Shapiro, Bradley T.
2
Shapiro, Jesse M.
2
Singer, Robert
2
Sinkinson, Michael
2
Starc, Amanda
2
Tekin, Erdal
2
Varan, Duane
2
Weinberger, Marc G.
2
Wilbur, Kenneth C.
2
Young, Graham
2
Yurukoglu, Ali
2
Zhao, Xinshu
2
Zinkhan, George M.
2
Aggarwal, Ritesh
1
Ahern, Lee
1
Akcay, Okan
1
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National Bureau of Economic Research
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Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
7
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
JMM : the international journal on media management
4
Journal of promotion management : JPM
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Canadian journal of agricultural economics : CJAE
2
Health marketing quarterly
2
Journal of global marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
American economic journal
1
American economic review
1
Discussion paper series / IZA
1
Donald McGannon Communication Research Center's Everett C. Parker book series
1
Eastern economic journal
1
Economic inquiry : journal of the Western Economic Association International
1
Eurasian business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of the economics of business
1
Journal of Asian business
1
Journal of business and economic perspectives
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
135
USB Cologne (EcoSocSci)
5
BASE
1
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1
Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan
-
2009
Color poster with text and graph (Spring 2009)
Persistent link: https://www.econbiz.de/10009460843
Saved in:
2
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
Saved in:
3
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
4
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
5
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
6
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
Saved in:
7
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
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8
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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9
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
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10
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
- In:
The journal of law & economics
51
(
2008
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
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