//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toute la fonction marketing :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketing
31,411
Deutschland
5,802
Theorie
4,953
Theory
4,913
Marketingmanagement
4,796
Germany
4,610
Marketing management
4,249
Consumer behaviour
3,195
Konsumentenverhalten
3,074
marketing
2,596
Relationship marketing
2,159
Beziehungsmarketing
2,154
Electronic Commerce
1,980
Marktforschung
1,859
Management
1,837
Strategisches Management
1,825
Verbraucherverhalten
1,799
Unternehmen
1,789
Markenpolitik
1,745
USA
1,730
Brand management
1,724
Markenführung
1,717
Werbung
1,702
Kundenmanagement
1,626
Online-Marketing
1,318
Internet
1,304
Market research
1,230
Internet marketing
1,200
Agribusiness
1,103
Aufsatzsammlung
1,063
Advertising
1,061
Erfolgsfaktor
1,059
Marketingtheorie
1,001
Marketing theory
960
Innovation
931
Internationales Marketing
890
Analysis
877
Economics
853
Markenartikel
849
more ...
less ...
Online availability
All
Undetermined
175
Free
49
Type of publication
All
Book / Working Paper
834
Article
570
Journal
12
Other
1
Type of publication (narrower categories)
All
Article in journal
450
Aufsatz in Zeitschrift
450
Aufsatz im Buch
125
Book section
125
Collection of articles of several authors
94
Sammelwerk
94
Hochschulschrift
85
Lehrbuch
82
Textbook
76
Graue Literatur
74
Non-commercial literature
74
Thesis
69
Aufsatzsammlung
43
Arbeitspapier
42
Working Paper
42
Case study
35
Fallstudie
35
Konferenzschrift
30
Glossar enthalten
28
Glossary included
28
Bibliografie enthalten
22
Bibliography included
22
Bibliographie
20
Conference proceedings
20
Reprint
15
Handbook
12
Handbuch
12
Fallstudiensammlung
11
Amtsdruckschrift
9
Government document
9
Ratgeber
8
Collection of articles written by one author
7
Conference paper
7
Guidebook
7
Konferenzbeitrag
7
Sammlung
7
Bibliografie
5
Biografie
5
Company information
5
Firmeninformation
5
more ...
less ...
Language
All
English
1,297
German
115
Undetermined
7
Italian
2
Dutch
1
Swedish
1
Author
All
Kotler, Philip
20
Hartley, Robert F.
7
Tadajewski, Mark
7
Jones, D. G. Brian
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Aaker, David A.
5
Keller, Kevin Lane
5
Kumar, V.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Urban, Glen L.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Kurtz, David L.
4
Lamb, Charles W.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
Spiller, Lisa D.
4
Varadarajan, Rajan
4
Baker, Michael John
3
Bearden, William O.
3
Bloom, Paul N.
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Duncan, Delbert J.
3
Ferrell, Linda
3
Ferrell, Odies C.
3
Fill, Chris
3
Gaski, John F.
3
more ...
less ...
Institution
All
American Marketing Association
17
American Management Association
4
NetLibrary, Inc
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
Europäische Hochschulschriften / 5
5
History of marketing thought ; Volume 3
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Management
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
European journal of marketing : EJM
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,337
USB Cologne (EcoSocSci)
72
RePEc
7
BASE
1
Showing
1
-
10
of
1,417
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
6
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
7
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
8
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
9
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
10
Quantitative analysis in
marketing
management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->