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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.; Haenlein, Michael - In: Organizations and social networking : utilizing social …, (pp. 79-101). 2013
Persistent link: https://www.econbiz.de/10009768700
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The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions : an empirical analysis
Haenlein, Michael; Kaplan, Andreas M. - In: The journal of services marketing 26 (2012) 6, pp. 458-470
Persistent link: https://www.econbiz.de/10009672325
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Special issue: digital transformation & disruption
Kaplan, Andreas M. (ed.); Haenlein, Michael (ed.) - 2019
Persistent link: https://www.econbiz.de/10012129156