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Einführung in das Marketing-Ma...
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1
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1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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Journal of marketing
21
Journal of business research : JBR
20
SpringerLink / Bücher
19
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Europäische Hochschulschriften / 5
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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Journal of agricultural and applied economics
5
Journal of business ethics : JOBE
5
Journal of business strategy
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management international review : mir ; journal of international business
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Marketing theory
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McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
1,542
USB Cologne (EcoSocSci)
62
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1
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
3
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
5
Marketing : an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
6
Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.
;
Kleiner, David
-
1995
Persistent link: https://www.econbiz.de/10000507702
Saved in:
7
Green marketing : [challenges and opportunities for the new marketing age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
8
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
9
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
Saved in:
10
The marketing casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
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