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Marketing : Analyse und Strate...
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United States
Marketing
31,466
Deutschland
6,041
Lehrbuch
5,991
Marketingmanagement
4,825
Germany
4,653
Theorie
4,627
Theory
4,583
Marketing management
4,274
Consumer behaviour
3,213
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3,093
marketing
2,602
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2,166
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2,160
Management
2,060
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1,997
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1,955
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1,906
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1,879
USA
1,812
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1,802
Markenpolitik
1,746
Brand management
1,731
Markenführung
1,724
Werbung
1,709
Kundenmanagement
1,625
Online-Marketing
1,324
Internet
1,312
Market research
1,234
Internet marketing
1,207
Economics
1,157
Agribusiness
1,103
Advertising
1,061
Erfolgsfaktor
1,061
Aufsatzsammlung
1,048
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1,003
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962
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934
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896
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36
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30
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21
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15
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9
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116
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7
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2
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Kotler, Philip
20
Hartley, Robert F.
7
Tadajewski, Mark
7
Jones, D. G. Brian
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Aaker, David A.
5
Keller, Kevin Lane
5
Kumar, V.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Buchanan, James M.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Kurtz, David L.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
Spiller, Lisa D.
4
Stevens, Robert E.
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Baker, Michael John
3
Barrow, Lisa
3
Bearden, William O.
3
Bloom, Paul N.
3
Boyd, Harper W.
3
Cannon, Joseph P.
3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Duncan, Delbert J.
3
Ferrell, Linda
3
Ferrell, Odies C.
3
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American Marketing Association
17
American Management Association
4
NetLibrary, Inc
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Friedrich-Schiller-Universität Jena
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
National Bureau of Economic Research
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
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SpringerLink / Bücher
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
Europäische Hochschulschriften / 5
5
History of marketing thought ; Volume 3
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Management
5
The marketing review
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
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ECONIS (ZBW)
1,378
USB Cologne (EcoSocSci)
75
RePEc
7
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1
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1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
3
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
6
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
7
The
marketing
casebook : cases and concepts
Dibb, Sally
-
1994
Persistent link: https://www.econbiz.de/10000339429
Saved in:
8
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
9
Integrated
marketing
communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
10
Quantitative analysis in
marketing
management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
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