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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
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Cigarette Brand Loyalty and Purchase Patterns : An Examination Using US Consumer Panel Data
Dawes, John - 2012
This study analyzes data on cigarette purchasing, using the IRI academic dataset. Major findings are: cigarette purchasing in this market exhibits a reverse-J, or ‘NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers, although this pattern may be...
Persistent link: https://www.econbiz.de/10014166911
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Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.; Aitken, Murray L. - 2010
"The NBER Bulletin on Aging and Health provides summaries of publications like this. You can sign up to receive the NBER Bulletin on Aging and Health by email. The landmark Waxman-Hatch Act of 1984 represented a "grand compromise" legislation that sought to balance incentives for innovation by...
Persistent link: https://www.econbiz.de/10008688817
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Brand valuation : a strategic tool for business
Narayan, Govind - In: The IUP journal of brand management : IJBRM 9 (2012) 3, pp. 55-64
Persistent link: https://www.econbiz.de/10009659089
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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Brand loyalty, generic entry and price competition in pharmaceuticals in the quarter century after the 1984 Waxman-Hatch legislation
Berndt, Ernst R.; Aitken, Murray L. - In: International journal of the economics of business 18 (2011) 2, pp. 177-201
Persistent link: https://www.econbiz.de/10009298466
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Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H. - In: Delivering value in turbulent times : AMA Summer …, (pp. 391-398). 2012
Persistent link: https://www.econbiz.de/10010191482