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United States
Consumer behaviour
42
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40
Brand management
27
Markenführung
26
Social Web
24
Social web
24
Marketing management
21
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Betriebliches Informationssystem
8
Business intelligence system
8
Customer integration
8
Customer satisfaction
8
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8
Luxury goods
8
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8
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Pitt, Leyland F.
8
Berthon, Pierre R.
4
Campbell, Colin
2
Tsao, Hsiu-yuan
2
Abraham, Chon
1
Berthon, Pierre
1
Caruana, Albert
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
1
John, Joby
1
Junglas, Iris
1
Jurgens, Michele
1
Kietzmann, Jan
1
Mills, Adam J.
1
Morrison, Stacey
1
Opoku, Robert Ankomah
1
Papania, Lisa
1
Parent, Michael
1
Pitt, Leyland
1
Plangger, Kirk
1
Rousseau, G. G.
1
Sattari, Setayesh
1
Shabbir, Haseeb Ahmed
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Wahlstrom, Asa
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Buyer behaviour : a multi-cultural approach
1
Decision support systems : DSS ; the international journal
1
Does marketing need reform? : fresh perspectives on the future
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of the Academy of Business Education : JABE
1
Journal of the Operational Research Society : OR
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ECONIS (ZBW)
12
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1
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Task-technology fit for mobile locatable information systems
Junglas, Iris
;
Abraham, Chon
;
Watson, Richard T.
- In:
Decision support systems : DSS ; the international journal
45
(
2008
)
4
,
pp. 1046-1057
Persistent link: https://www.econbiz.de/10003780745
Saved in:
5
The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
Saved in:
6
Stakeholder theory and practice in Europe and North America: the key to success lies in a marketing approach
Jurgens, Michele
;
Berthon, Pierre R.
;
Papania, Lisa
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 769-775
Persistent link: https://www.econbiz.de/10008737507
Saved in:
7
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
8
Attitudes, learning, and involvement
Rousseau, G. G.
;
Pitt, Leyland
- In:
Buyer behaviour : a multi-cultural approach
,
(pp. 249-281)
.
2003
Persistent link: https://www.econbiz.de/10003303858
Saved in:
9
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
10
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
1
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