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United States
Marketing
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18
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9
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7
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6
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6
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6
Vonortas, Nicholas S.
6
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5
Keller, Kevin Lane
5
Kogut, Bruce
5
Lakdawalla, Darius
5
Lee, Seung Jung
5
McCarthy, Edmund Jerome
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Moser, Petra
5
Shapiro, Carl
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Zaltman, Gerald
5
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4
Armstrong, Gary
4
Bachmann, Ruediger
4
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Zollo, Maurizio
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National Bureau of Economic Research
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2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Cap Gemini SCS BeCom GmbH <Mülheim an der Ruhr> / Geschäftsbereich Telecom
1
Capgemini S.A. <Paris>
1
Center for Studies in Higher Education, UC Berkeley
1
Christian-Albrechts-Universität zu Kiel
1
Communication Advertising and Marketing Education Foundation Ltd.
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Deutsche Akademie der Technikwissenschaften
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Globalization of Defense Material and Manufacturing <Veranstaltung> <2015, Washington, DC>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
INSEAD
1
Institute of Cost and Management Accountants
1
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Working paper / National Bureau of Economic Research, Inc.
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
12
Journal of marketing education : JME
11
Academy of Management journal : AMJ
10
Journal of the Academy of Marketing Science
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Electronic markets : the international journal on networked business
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Review of industrial organization : RIO
7
SpringerLink / Bücher
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Discussion paper / Centre for Economic Policy Research
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Strategic management journal
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Economic Analysis Group discussion paper
5
Enterprise & society : the international journal of business history
5
European journal of operational research : EJOR
5
Faculty & research / Insead : working paper series
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of business strategy
5
Journal of economic behavior & organization : JEBO
5
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ECONIS (ZBW)
1,683
USB Cologne (EcoSocSci)
37
RePEc
8
BASE
2
EconStor
2
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1
When should RD&E and
marketing
collaborate? : the moderating role of exploration-exploitation and environmental uncertainty
Calantone, Roger J.
;
Rubera, Gaia
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 144-157
Persistent link: https://www.econbiz.de/10009411886
Saved in:
2
Cooperative
marketing
agreements between competitors : evidence from patent pools
Lerner, Joshua
;
Tirole, Jean
;
Strojwas, Marcin
-
2003
Persistent link: https://www.econbiz.de/10001758676
Saved in:
3
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
4
The cult of convenience :
marketing
and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
5
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
6
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
7
Creation of the image and brand of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
8
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
9
Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen
-
2009
consequences for
marketing
.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …
Persistent link: https://www.econbiz.de/10009460850
Saved in:
10
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
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