//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Measuring Information Systems...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
35
Konsumentenverhalten
33
Brand management
23
Markenführung
22
Social Web
21
Social web
21
Marketing management
18
Beziehungsmarketing
17
Marketingmanagement
17
Relationship marketing
17
Internet
15
Internet marketing
14
Online-Marketing
14
Advertising
12
Electronic Commerce
12
Marketing
12
Brand image
11
E-commerce
11
Markenimage
11
Werbung
11
Bibliometrics
10
Brand
10
Markenartikel
10
Bibliometrie
9
Creativity
9
Kreativität
9
USA
9
Wein
9
Wine
9
Advertising effects
8
Luxury goods
8
Luxusgüter
8
Werbewirkung
8
Customer satisfaction
7
Informationstechnik
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
9
Author
All
Pitt, Leyland F.
8
Berthon, Pierre R.
3
Campbell, Colin
2
Tsao, Hsiu-yuan
2
Abraham, Chon
1
Caruana, Albert
1
Clyde, Colin Campbell <Baron>
1
Crittenden, Victoria Lynn
1
Halvorson, Wade
1
Junglas, Iris
1
Kietzmann, Jan
1
Mills, Adam J.
1
Morrison, Stacey
1
Opoku, Robert Ankomah
1
Parent, Michael
1
Plangger, Kirk
1
Sattari, Setayesh
1
Wahlstrom, Asa
1
Watson, Richard T.
1
more ...
less ...
Published in...
All
Decision support systems : DSS ; the international journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of the Academy of Business Education : JABE
1
Journal of the Operational Research Society : OR
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Task-technology fit for mobile locatable information systems
Junglas, Iris
;
Abraham, Chon
;
Watson, Richard T.
- In:
Decision support systems : DSS ; the international journal
45
(
2008
)
4
,
pp. 1046-1057
Persistent link: https://www.econbiz.de/10003780745
Saved in:
2
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
3
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
4
Case teaching in the age of technological sophistication
Pitt, Leyland F.
;
Crittenden, Victoria Lynn
;
Plangger, Kirk
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009551308
Saved in:
5
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
6
Discriminating between behaviour using market data from panels
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Clyde, Colin …
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10010242930
Saved in:
7
Technology and financial services : marketing in times of U-commerce
Morrison, Stacey
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
Journal of financial services marketing : JFSM
20
(
2015
)
4
,
pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->