Narrow search
Showing 1 - 6 of 6
Cover Image
Reflections on the Dixon seminar : the development of marketing thought and theory
Shaw, Eric H. - In: Journal of historical research in marketing 3 (2011) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10008936930
Cover Image
Robert Bartels and the history of marketing thought
Shaw, Eric H.; Tamilia, Robert D. - 2008
Persistent link: https://www.econbiz.de/10003644069
Cover Image
A history of schools of marketing thought
Shaw, Eric H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003644148
Cover Image
Honoring Donald F. Dixon
Shaw, Eric H. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936954
Cover Image
A history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - 2008
Persistent link: https://www.econbiz.de/10003643768
Cover Image
Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210