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Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F. - In: Advertising, promotion, and new media, (pp. 278-297). 2015
Persistent link: https://www.econbiz.de/10011708689
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Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage; Stafford, Marla Royne - In: Journal of consumer affairs : official publication of … 44 (2010) 3, pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
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Cross-cultural examination of online shopping behavior : a comparison of Norway, Germany, and the United States
Smith, Rachel Korfhage; Deitz, George; Stafford, Marla Royne - In: Journal of business research : JBR 66 (2013) 3, pp. 328-335
Persistent link: https://www.econbiz.de/10009720295
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne; Fox, Alexa K. - In: Advertising and violence : concepts and perspectives, (pp. 151-160). 2015
Persistent link: https://www.econbiz.de/10010498511
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Direct-to-consumer advertising : exposure, behavior, and policy implications
Myers, Susan D.; Stafford, Marla Royne; Deitz, George D. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10009234732
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Recognizing consumer issues in DTC pharmaceutical advertising
Stafford, Marla Royne; Myers, Susan D. - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10003751236
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The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.; Stafford, Marla Royne - In: Journal of marketing theory and practice 21 (2013) 2, pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
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Using digital media to improve public health communication
Stafford, Marla Royne; Pounders, Kathrynn; Levy, Marian; … - In: Digital advertising : theory and research, (pp. 188-206). 2017
Persistent link: https://www.econbiz.de/10011646110