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~subject:"United States"
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Advertising expenditure in 195...
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Subject
All
United States
Marketing
31,413
Werbung
11,517
Advertising
11,325
Fiscal consolidation
8,162
Haushaltskonsolidierung
8,161
Consumer behaviour
4,782
Theorie
4,706
Theory
4,666
Konsumentenverhalten
4,547
Marketingmanagement
4,023
Werbewirkung
3,991
Advertising effects
3,923
Marketing management
3,807
Deutschland
3,605
Finanzpolitik
3,262
Fiscal policy
3,244
Germany
3,110
USA
2,918
marketing
2,595
Öffentliche Schulden
2,555
Public debt
2,500
Internet marketing
2,462
Online-Marketing
2,462
EU-Staaten
1,891
EU countries
1,885
Brand management
1,479
Markenführung
1,448
advertising
1,405
Management
1,283
Strategisches Management
1,167
Agribusiness
1,111
Marktforschung
1,087
Relationship marketing
1,055
Beziehungsmarketing
1,019
Welt
1,009
Social Web
1,001
Social web
998
World
998
Wirkungsanalyse
980
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All
Undetermined
327
Free
190
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All
Article
1,402
Book / Working Paper
1,226
Journal
11
Other
1
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All
Article in journal
1,158
Aufsatz in Zeitschrift
1,158
Graue Literatur
378
Non-commercial literature
378
Aufsatz im Buch
246
Book section
246
Working Paper
187
Arbeitspapier
186
Collection of articles of several authors
124
Sammelwerk
124
Amtsdruckschrift
116
Government document
116
Hochschulschrift
68
Lehrbuch
61
Thesis
59
Textbook
58
Aufsatzsammlung
43
Konferenzschrift
36
Case study
28
Fallstudie
28
Conference proceedings
25
Reprint
23
Glossar enthalten
20
Glossary included
20
Bibliografie enthalten
18
Bibliographie
18
Bibliography included
18
Collection of articles written by one author
18
Sammlung
18
Conference paper
13
Konferenzbeitrag
13
Fallstudiensammlung
11
Handbook
11
Handbuch
11
Mehrbändiges Werk
9
Multi-volume publication
9
Bibliografie
8
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6
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6
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6
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English
2,540
German
84
Undetermined
8
French
6
Italian
3
Dutch
1
Spanish
1
Swedish
1
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Author
All
Kaiser, Harry M.
26
Kotler, Philip
18
Silk, Alvin J.
11
Bohn, Henning
9
Inman, Robert P.
9
Auerbach, Alan J.
8
Berndt, Ernst R.
8
Mueller, Barbara
8
Poterba, James M.
8
Saffer, Henry
8
Seldon, Barry J.
8
Hartley, Robert F.
7
Moser, H. R.
7
Walker, David M.
7
Dave, Dhaval
6
Diehl, Sandra
6
Hagen, Jürgen von
6
Kinnucan, Henry W.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Reischauer, Robert D.
6
Rivlin, Alice M.
6
Schmit, Todd M.
6
An, Soontae
5
Cipollini, Andrea
5
Fattouh, Bassam
5
Forker, Olan D.
5
Gokhale, Jagadeesh
5
Hall, George J.
5
Huh, Jisu
5
Keller, Kevin Lane
5
Levit, Mindy R.
5
McCarthy, Edmund Jerome
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Skidmore, Mark
5
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Institution
All
USA / General Accounting Office
21
American Marketing Association
16
USA / Congress / House of Representatives / Committee on the Budget
15
National Bureau of Economic Research
10
USA / Congress / Senate / Committee on the Budget
6
USA / Congress / House of Representatives / Committee on Ways and Means
5
United States / Congress / Senate / Committee on Finance
5
American Management Association
4
USA / Congress / Budget Office
4
Brookings Institution
3
Committee for Economic Development / Research and Policy Committee
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Heritage Foundation <USA>
3
IGI Global
3
Jerome Levy Economics Institute
3
NetLibrary, Inc
3
USA / Congress / Joint Economic Committee
3
USA / Congress / Senate / Committee on Finance
3
USA / Department of Agriculture
3
USA / Government Accountability Office
3
USA / Legislation and National Security Subcommittee
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
American Enterprise Institute for Public Policy Research
2
American Society for Public Administration
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
J. L. Kellogg Graduate School of Management
2
USA / Advisory Commission on Intergovernmental Relations
2
USA / Congress / Senate / Special Committee on Aging
2
USA / Economic Research Service
2
USA / National Economic Commission
2
USA / Subcommittee on Legislative and Budget Process
2
USA / Subcommittee on Public Assistance and Unemployment Compensation
2
USA / Subcommittee on Tobacco and Peanuts
2
USA / Subcommittee on the Constitution
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
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Published in...
All
Working paper / National Bureau of Economic Research, Inc.
46
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
27
Public budgeting & finance
27
International journal of advertising : the quarterly review of marketing communications
24
National tax journal
23
Journal of business research : JBR
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
18
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Challenge
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of historical research in marketing
13
Journal of marketing
13
Political marketing in the United States
13
Discussion paper / Centre for Economic Policy Research
12
Journal of marketing education : JME
11
Journal of business ethics : JOBE
10
NBER working paper series
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public finance review : PFR
9
The journal of law & economics
9
Working paper series
9
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
SpringerLink / Bücher
8
The advertising and consumer culture reader
8
The journal of media economics
8
Applied economics
7
Economic inquiry : journal of the Western Economic Association International
7
International journal of industrial organization
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
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Source
All
ECONIS (ZBW)
2,569
USB Cologne (EcoSocSci)
59
RePEc
8
EconStor
2
BASE
1
Other ZBW resources
1
Showing
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1
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
2
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014514544
Saved in:
3
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014447686
Saved in:
4
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
5
Dictionary of
marketing
&
advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
6
Motivation research : its practice and uses for
advertising
,
marketing
, and other business purposes
Henry, Harry
-
1958
Persistent link: https://www.econbiz.de/10000674653
Saved in:
7
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
8
Changing the company
Roehm, Julie
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 254-265)
.
2008
Persistent link: https://www.econbiz.de/10003755926
Saved in:
9
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
10
The wail street journal on
marketing
Alsop, Ronald
-
1986
Persistent link: https://www.econbiz.de/10003462476
Saved in:
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