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United States
Beziehungsmarketing
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2,766
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7
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Malshe, Avinash
7
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7
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Walsh, Gianfranco
7
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6
Choi, Yung Kyun
6
Day, George S.
6
Jang, Soocheong
6
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6
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6
Song, Michael
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Zaltman, Gerald
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5
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1
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1
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Journal of business research : JBR
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Journal of marketing
38
Journal of advertising research
35
Industrial marketing management : the international journal for industrial and high-tech firms
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
International journal of hospitality management
25
Journal of marketing management : MM
25
Journal of the Academy of Marketing Science
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
21
The journal of services marketing
21
Working paper / National Bureau of Economic Research, Inc.
21
Harvard business review : HBR
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of retailing and consumer services
18
Psychology & marketing
18
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of business ethics : JOBE
15
Political marketing in the United States
15
Services marketing quarterly
15
The journal of business & industrial marketing
15
The journal of consumer marketing
15
American journal of agricultural economics
14
Journal of travel and tourism marketing
14
Australasian marketing journal
13
International journal of electronic marketing and retailing : IJEMR
13
SpringerLink / Bücher
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
The journal of product innovation management : an international publication of the Product Development & Management Association
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Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing theory and practice
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing communications
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Journal of marketing education : JME
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MIT sloan management review
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ECONIS (ZBW)
3,211
USB Cologne (EcoSocSci)
8
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1
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1
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
2
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
3
Projecting values online: an e-tailing goldmine?
Cazier, Joseph A.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 217-235
Persistent link: https://www.econbiz.de/10003472028
Saved in:
4
From CRM to CEM (Customer Experience Management) : the new marketing paradigm for competitive advantage
Ruparel, Neelima
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 22-36)
.
2007
Persistent link: https://www.econbiz.de/10003676900
Saved in:
5
CRM literature : conceptual and functional insights by keyword analysis
Kevork, Eleni K.
;
Vrechopoulos, Adam P.
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 48-85
Persistent link: https://www.econbiz.de/10009526389
Saved in:
6
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
7
Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
Saved in:
8
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
9
Cultivating consumer relationships through hypertext and hypermedia websites
Billiot, Theresa
;
Rodriguez, Ann
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
2
,
pp. 72-90
Persistent link: https://www.econbiz.de/10009567439
Saved in:
10
Measuring the lifetime value of customers acquired from Google Search advertising
Chan, Tat Y.
;
Wu, Chunhua
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
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