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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo - 2008
Persistent link: https://www.econbiz.de/10004913735
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Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
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Etablierungsmanagement innovativer Unternehmensgründungen : eine empirische Analyse der Biotechnologie
Freier, Peter - 2000
Persistent link: https://www.econbiz.de/10001487885
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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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Beans : four principles for running a business in good times or bad ; a business fable taken from real life
Yerkes, Leslie; Decker, Charles - 2003 - 1. ed., 1. HB print.
Persistent link: https://www.econbiz.de/10004661877
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Der Niedergang des US-Management-Paradigmas : die europäische Antwort
Steger, Ulrich (ed.) - 1993
Persistent link: https://www.econbiz.de/10014004517
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Das Fallstudien-Handbuch der Harvard Business School Press : Business-Cases entwickeln und erfolgreich auswerten
Ellet, William - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003557303