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Marketing management
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United States
Management
46,008
Marketing
31,280
Marketingmanagement
16,941
Marketing management
16,122
Deutschland
14,188
Theorie
12,718
Theory
12,535
Germany
11,317
Strategisches Management
7,668
Unternehmen
7,444
USA
6,116
Lehrbuch
5,990
Consumer behaviour
5,245
Konsumentenverhalten
5,124
Strategic management
4,320
Relationship marketing
3,857
Beziehungsmarketing
3,847
management
3,519
Aufsatzsammlung
3,282
Innovation
3,243
Managers
3,163
Erfolgsfaktor
3,133
Führungskräfte
3,123
Multinationales Unternehmen
3,022
Welt
2,980
Unternehmenserfolg
2,950
World
2,933
Innovationsmanagement
2,919
Brand management
2,862
Markenführung
2,855
Electronic Commerce
2,747
Betriebswirtschaftslehre
2,679
Organizational change
2,637
SME
2,627
KMU
2,620
marketing
2,562
Firm performance
2,482
Entrepreneurship
2,464
Unternehmensgründung
2,440
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517
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193
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1,988
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25
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4
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Article in journal
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174
Glossary included
174
Aufsatzsammlung
144
Case study
124
Fallstudie
124
Bibliografie enthalten
90
Bibliography included
90
Konferenzschrift
84
Bibliographie
75
Conference proceedings
56
Ratgeber
45
Guidebook
39
CD-ROM, DVD
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Fallstudiensammlung
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All
Bloom, Nicholas
32
Van Reenen, John
31
Kotler, Philip
21
Griffin, Ricky W.
16
Kaiser, Harry M.
12
Brynjolfsson, Erik
11
Bateman, Thomas S.
10
Ferrell, Odies C.
10
Hartley, Robert F.
10
Kumar, V.
10
Manova, Kalina
10
Snell, Scott A.
10
Sun, Stephen Teng
10
Yu, Zhihong
10
Certo, Samuel C.
9
Ebert, Ronald J.
9
Ferrell, Linda
9
Foster, Lucia
9
Hirschey, Mark
9
Hirt, Geoffrey A.
9
Jarmin, Ronald S.
9
Kurtz, David L.
9
Patnaik, Megha
9
Boone, Louis E.
8
Day, George S.
8
Hawkins, Del I.
8
Kinicki, Angelo
8
Steiner, George Albert
8
Bebchuk, Lucian A.
7
Byars, Lloyd L.
7
Calantone, Roger J.
7
Hitt, Michael A.
7
Perreault, William D.
7
Peters, Thomas J.
7
Saporta-Eksten, Itay
7
Tadajewski, Mark
7
Weitz, Barton A.
7
Williams, Brian K.
7
Worth, Michael J.
7
Audretsch, David B.
6
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American Marketing Association
19
IGI Global
17
National Bureau of Economic Research
13
American Management Association
10
Edward Elgar Publishing
7
Springer Fachmedien Wiesbaden
7
NetLibrary, Inc
6
Harvard Graduate School of Business Administration
4
OECD
4
Bertelsmann Stiftung
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Friedrich-Schiller-Universität Jena
3
Information Resources Management Association
3
International Conference on Management Science and Engineering Management <11., 2017, Kanazawa>
3
Nomos Verlagsgesellschaft
3
USA / Bureau of the Census
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
American Society for Public Administration
2
Books on Demand GmbH <Norderstedt>
2
British Institute of Management
2
Campus Verlag
2
Centre for Economic Policy Research
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Financial Times Limited
2
Institute for Operations Research and the Management Sciences
2
J. L. Kellogg Graduate School of Management
2
Karlsruher Institut für Technologie
2
Macquarie University / Department of Economics
2
National Industrial Conference Board
2
Springer International Publishing
2
USA / Economic Research Service
2
USA / General Accounting Office
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
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SpringerLink / Bücher
51
Working paper / National Bureau of Economic Research, Inc.
48
Journal of business research : JBR
31
Journal of marketing
29
Harvard business review : HBR
28
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
American journal of agricultural economics
16
Gabler Edition Wissenschaft
16
McGraw-Hill series in management
16
Discussion paper / Centre for Economic Policy Research
15
Journal of business ethics : JOBE
15
Management international review : mir ; journal of international business
14
Business horizons
13
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
The Oxford handbook of management theorists
13
California management review
12
Journal of the Academy of Marketing Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Disaster management handbook
11
Journal of advertising research
11
Journal of financial economics
11
Journal of marketing education : JME
11
Europäische Hochschulschriften / 5
10
Harvard-Business-Manager : das Wissen der Besten
10
Journal of historical research in marketing
10
The journal of business & industrial marketing
10
Australasian marketing journal
9
Discussion paper
9
Journal of management history : JMH
9
Series / American Marketing Association
9
Does marketing need reform? : fresh perspectives on the future
8
International journal of sport management and marketing : IJSMM
8
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Source
All
ECONIS (ZBW)
4,838
USB Cologne (EcoSocSci)
224
RePEc
12
BASE
7
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1
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
2
Marketing
management
Kotler, Philip
-
2003
-
11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
Saved in:
3
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
4
The development of
marketing
management
: the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
5
Marketing
-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
6
Etablierungsmanagement innovativer Unternehmensgründungen : eine empirische Analyse der Biotechnologie
Freier, Peter
-
2000
Persistent link: https://www.econbiz.de/10001487885
Saved in:
7
Retailing
management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2019
-
Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
Saved in:
8
Beans : four principles for running a business in good times or bad ; a business fable taken from real life
Yerkes, Leslie
;
Decker, Charles
-
2003
-
1. ed., 1. HB print.
Persistent link: https://www.econbiz.de/10004661877
Saved in:
9
Der Niedergang des US-
Management
-Paradigmas : die europäische Antwort
Steger, Ulrich
(
ed.
)
-
1993
Persistent link: https://www.econbiz.de/10014004517
Saved in:
10
Das Fallstudien-Handbuch der Harvard Business School Press : Business-Cases entwickeln und erfolgreich auswerten
Ellet, William
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003557303
Saved in:
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