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~subject:"United States"
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United States
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Brand management
17,495
Markenführung
17,081
Brand image
11,034
Markenimage
10,917
Theorie
10,707
Theory
10,529
Relationship marketing
9,708
Beziehungsmarketing
9,671
Werbewirkung
7,911
Advertising effects
7,685
Markenartikel
6,415
Brand
6,374
Deutschland
6,060
Online-Marketing
6,048
Internet marketing
6,005
USA
5,888
Customer satisfaction
5,844
Germany
5,679
Kundenzufriedenheit
5,673
Social Web
5,663
Social web
5,657
Online-Handel
5,509
Online retailing
5,497
Advertising
4,979
Werbung
4,966
Service quality
4,477
Dienstleistungsqualität
4,430
Einzelhandel
4,423
Retail trade
4,367
Betriebliche Kennzahl
4,044
Financial ratio
3,788
Marketingmanagement
3,735
Marketing management
3,725
Electronic Commerce
3,720
E-commerce
3,580
Verbraucherverhalten
3,570
Experiment
3,543
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984
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598
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4,123
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1,488
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17
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3,741
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859
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859
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719
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719
Aufsatz im Buch
370
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370
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174
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149
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71
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69
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69
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51
Sammlung
51
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36
Lehrbuch
36
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35
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28
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21
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21
Amtsdruckschrift
18
Government document
18
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15
Übersichtsarbeit
15
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14
Bibliography included
14
Ratgeber
13
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12
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12
Guidebook
12
Konferenzschrift
11
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7
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7
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6
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English
5,504
German
107
French
16
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5
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1
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Kaiser, Harry M.
20
Lusk, Jayson L.
20
Jang, Soocheong
15
Stavins, Joanna
15
Einav, Liran
14
McFadden, Daniel
13
Schuh, Scott
13
Tucker, Catherine
13
Agarwal, Sumit
12
Allcott, Hunt
12
Goldfarb, Avi
12
Han, Heesup
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Nayga, Rodolfo M.
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Yoon, Sukki
9
Bennett, Gregg
8
Burton, Scot
8
Carpenter, Jason M.
8
Choi, Yung Kyun
8
Diehl, Sandra
8
Finkelstein, Amy
8
Hawkins, Del I.
8
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National Bureau of Economic Research
58
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
USA / Economic Research Service
4
Federal Reserve Bank of New York
3
IGI Global
3
INSEAD
2
Information Resources Management Association
2
USA / General Accounting Office
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMACOM
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of Dallas
1
Federal Reserve Bank of San Francisco
1
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Working paper / National Bureau of Economic Research, Inc.
258
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of advertising research
85
Psychology & marketing
78
Journal of business research : JBR
77
Journal of retailing and consumer services
74
Journal of advertising : official publication of the American Academy of Advertising
63
International journal of hospitality management
60
NBER working paper series
57
Journal of fashion marketing and management
55
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing theory and practice
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
International journal of consumer studies
37
The American economic review
37
The journal of brand management : an international journal
37
Journal of international consumer marketing
36
International journal of sport management and marketing : IJSMM
32
Journal of consumer behaviour : an international research review
32
American economic journal : a journal of the American Economic Association
31
Journal of marketing
31
International journal of retail & distribution management
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sport management : the official journal of the North American Society of Sport Management
29
The journal of product & brand management
28
Journal of the Academy of Marketing Science
26
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Applied economics
23
European journal of marketing : EJM
22
Journal of business ethics : JOBE
22
Journal of promotion management : JPM
22
Journal of travel and tourism marketing
22
Services marketing quarterly
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
The review of economics and statistics
20
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Source
All
ECONIS (ZBW)
5,611
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
3
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
4
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
5
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
7
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
8
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
9
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
10
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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