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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011
Persistent link: https://www.econbiz.de/10009376818
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Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132
Persistent link: https://www.econbiz.de/10010399901
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A comparative analysis of sports gambling in the United States
Dwyer, Brendan; Hayduk, Ted, III; Drayer, Joris - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
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Sports publicity : a practical approach
Favorito, Joseph - 2007
professional team -- Working with an individual sport and athlete -- The league publicity office -- Women's sports and athletics … -- The press conference -- Crisis management -- Promoting sports in a global environment -- The agency side -- What's next …? : the new age of sports PR …
Persistent link: https://www.econbiz.de/10003441502
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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael - In: Journal of marketing research : JMR 45 (2008) 5, pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
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Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.; Apostolopoulou, Artemisia; Gladden, James M. - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 165-183
Persistent link: https://www.econbiz.de/10003884537