Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Two essays on measuring and ma...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Management
44,382
Marketing
29,196
Theorie
6,865
Theory
6,723
Deutschland
4,925
Germany
4,189
USA
3,983
Marketingmanagement
3,652
management
3,510
Marketing management
3,402
Strategisches Management
3,014
Unternehmen
2,825
Führungskräfte
2,546
Managers
2,545
marketing
2,541
Betriebswirtschaftslehre
2,057
Business economics
1,797
Welt
1,783
Strategic management
1,750
World
1,746
Konsumentenverhalten
1,697
Consumer behaviour
1,690
Aufsatzsammlung
1,628
Multinationales Unternehmen
1,559
Innovation
1,542
Führungsstil
1,520
Leadership style
1,390
Unternehmenserfolg
1,376
Organizational change
1,364
Organisation
1,291
SME
1,271
business strategy
1,261
KMU
1,259
business policy
1,249
Economics
1,239
Organisatorischer Wandel
1,236
Unternehmenskultur
1,207
Transnational corporation
1,193
Firm performance
1,190
more ...
less ...
Online availability
All
Undetermined
324
Free
154
Type of publication
All
Book / Working Paper
2,102
Article
1,353
Journal
19
Other
4
Type of publication (narrower categories)
All
Article in journal
989
Aufsatz in Zeitschrift
989
Lehrbuch
388
Textbook
381
Aufsatz im Buch
332
Book section
332
Graue Literatur
243
Non-commercial literature
243
Collection of articles of several authors
208
Sammelwerk
208
Arbeitspapier
172
Working Paper
172
Glossar enthalten
141
Glossary included
141
Hochschulschrift
85
Aufsatzsammlung
74
Thesis
70
Konferenzschrift
55
Case study
54
Fallstudie
54
Bibliographie
45
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
36
Fallstudiensammlung
32
CD-ROM, DVD
31
Reprint
25
Ratgeber
19
Amtsdruckschrift
18
Government document
18
Bibliografie
17
Guidebook
16
Handbook
15
Handbuch
15
Mehrbändiges Werk
14
Multi-volume publication
14
Nachschlagewerk
12
Reference book
12
Einführung
11
Collection of articles written by one author
10
more ...
less ...
Language
All
English
3,321
German
138
Undetermined
12
French
5
Italian
4
Spanish
2
Swedish
2
Dutch
1
Polish
1
more ...
less ...
Author
All
Bloom, Nicholas
32
Van Reenen, John
31
Kotler, Philip
18
Griffin, Ricky W.
16
Bateman, Thomas S.
10
Ferrell, Odies C.
10
Hartley, Robert F.
10
Manova, Kalina
10
Snell, Scott A.
10
Sun, Stephen Teng
10
Yu, Zhihong
10
Brynjolfsson, Erik
9
Certo, Samuel C.
9
Ebert, Ronald J.
9
Ferrell, Linda
9
Foster, Lucia
9
Hirt, Geoffrey A.
9
Jarmin, Ronald S.
9
Kurtz, David L.
9
Patnaik, Megha
9
Boone, Louis E.
8
Hirschey, Mark
8
Kinicki, Angelo
8
Steiner, George Albert
8
Peters, Thomas J.
7
Saporta-Eksten, Itay
7
Weitz, Barton A.
7
Williams, Brian K.
7
Bebchuk, Lucian A.
6
Certo, S. Trevis
6
Layton, Roger A.
6
Levy, Michael
6
Lussier, Robert N.
6
Malshe, Avinash
6
McDaniel, Carl D.
6
McHugh, James M.
6
McHugh, Susan M.
6
Nickels, William G.
6
Perreault, William D.
6
Scarborough, Norman M.
6
more ...
less ...
Institution
All
American Marketing Association
16
IGI Global
16
American Management Association
9
National Bureau of Economic Research
9
NetLibrary, Inc
5
Harvard Graduate School of Business Administration
4
OECD
4
Bertelsmann Stiftung
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
International Conference on Management Science and Engineering Management <11., 2017, Kanazawa>
3
USA / Bureau of the Census
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Management Association, Marketing Division
2
American Society for Public Administration
2
British Institute of Management
2
Chartered Institute of Marketing
2
Financial Times Limited
2
Institute for Operations Research and the Management Sciences
2
J. L. Kellogg Graduate School of Management
2
National Industrial Conference Board
2
USA / Economic Research Service
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Management
1
Accounting and Economics in the New Economy Conference <2001, Cambridge, Mass.>
1
Administrative Staff College
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Alfred P. Sloan School of Management
1
All-India Management Association
1
American Academy of Arts and Sciences
1
American Assembly
1
American Federation of Labor and Congress of Industrial Organizations / Industrial Union Department
1
American Management Association / Administrative Services Division
1
American Management Association / Marketing Division
1
American Management Association / Office Management Division
1
American Management Association / Research and Development Division
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
38
Harvard business review : HBR
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of business research : JBR
17
Journal of marketing management : MM
17
McGraw-Hill series in management
16
Discussion paper / Centre for Economic Policy Research
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business ethics : JOBE
13
Political marketing in the United States
13
The Oxford handbook of management theorists
13
California management review
12
Disaster management handbook
11
Journal of financial economics
11
Journal of marketing
11
Journal of marketing education : JME
11
American journal of agricultural economics
10
Business horizons
9
Discussion paper
9
Journal of management history : JMH
9
Management international review : mir ; journal of international business
9
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Series / American Marketing Association
8
SpringerLink / Bücher
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
Organizational dynamics : a quarterly review of organizational behavior for professional managers
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Academy of Management perspectives : AMP
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
European management journal
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
more ...
less ...
Source
All
ECONIS (ZBW)
3,325
USB Cologne (EcoSocSci)
134
RePEc
12
BASE
7
Showing
1
-
10
of
3,478
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modern
marketing
: dynamics and
management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
2
Comparative
management
and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
3
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
4
Marketing
management
: concepts, practice and cases
Haas, Robert E.
;
Wotruba, Thomas R.
-
1983
Persistent link: https://www.econbiz.de/10000047033
Saved in:
5
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
6
Organizing and managing the
marketing
function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
7
Industrial
marketing
management
: cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
8
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
9
Dynamic
management
in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
10
Perspectives in
management
,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
