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32
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31
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10
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10
Hartley, Robert F.
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Manova, Kalina
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Yu, Zhihong
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9
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9
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9
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9
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Kinicki, Angelo
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7
Saporta-Eksten, Itay
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6
Certo, S. Trevis
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6
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6
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American Society for Public Administration
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Financial Times Limited
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Academy for Health Services Marketing <Chicago, Ill.>
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Working paper / National Bureau of Economic Research, Inc.
38
Harvard business review : HBR
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
18
Journal of business research : JBR
17
Journal of marketing management : MM
17
Discussion paper / Centre for Economic Policy Research
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
McGraw-Hill series in management
14
Journal of business ethics : JOBE
13
Political marketing in the United States
13
The Oxford handbook of management theorists
13
California management review
12
Disaster management handbook
11
Journal of financial economics
11
Journal of marketing
11
Journal of marketing education : JME
11
American journal of agricultural economics
10
Business horizons
9
Discussion paper
9
Journal of management history : JMH
9
Management international review : mir ; journal of international business
9
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER working paper series
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Series / American Marketing Association
8
SpringerLink / Bücher
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
Organizational dynamics : a quarterly review of organizational behavior for professional managers
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Academy of Management perspectives : AMP
6
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
European management journal
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
3,317
USB Cologne (EcoSocSci)
134
RePEc
12
BASE
7
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1
Modern
marketing
: dynamics and
management
Hepner, Harry Walker
-
1955
Persistent link: https://www.econbiz.de/10000550766
Saved in:
2
Comparative
management
and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
3
Dynamic
management
in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
4
Modern
marketing
management
: selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
5
Organizing and managing the
marketing
function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
6
Industrial
marketing
management
: cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
Saved in:
7
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
8
Perspectives in
management
,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
9
The practical approach to
marketing
management
Morse, Stephen
-
1967
Persistent link: https://www.econbiz.de/10000567605
Saved in:
10
Marketing
management
: concepts, practice and cases
Haas, Robert E.
;
Wotruba, Thomas R.
-
1983
Persistent link: https://www.econbiz.de/10000047033
Saved in:
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