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ECONIS (ZBW)
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
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Can US
advertising
students recognize an ad in editorial's clothing (native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Die Stellung des "Made in Germany" auf den Philippinen - eine ländervergleichende Studie bei philippinischen Klein- und Mittelbetrieben
Sand, Melanie
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2000
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
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2016
Persistent link: https://www.econbiz.de/10011583648
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5
Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Amawate, Vibhas
;
Deb, Madhurima
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
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6
Interkulturelle Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
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7
Advertising
and selling abroad
Eldridge, Francis R.
-
1985
-
Reprint, orig. publ. New York 1930
Persistent link: https://www.econbiz.de/10000695976
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8
Perceptions of offensive
advertising
elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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Cultural values in financial services
advertising
: a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Examining the intricacies of promotion standardization : factors influencing
advertising
message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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