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REPUTATION AND STATE COMMODITY...
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United States
Marketing
31,281
Marketingmanagement
3,496
Marketing management
3,279
marketing
2,563
Theorie
2,329
Theory
2,319
Deutschland
2,117
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1,787
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1,772
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1,657
USA
1,308
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1,242
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1,123
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1,102
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974
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918
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892
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840
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839
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824
Marketing theory
817
Brand management
752
Markenführung
743
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728
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718
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681
Online-Marketing
678
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674
Demand and Price Analysis
652
Innovation
645
Crop Production/Industries
640
Livestock Production/Industries
602
Food Consumption/Nutrition/Food Safety
581
Unternehmen
558
Verbraucherverhalten
526
Absatz
517
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504
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479
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474
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4
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English
1,102
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32
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7
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2
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Kotler, Philip
18
Hartley, Robert F.
7
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Keller, Kevin Lane
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Ehrlich, Gabriel
4
Kumar, V.
4
Kurtz, David L.
4
Lamb, Charles W.
4
Ruzic, Dimitrije
4
Urban, Glen L.
4
Varadarajan, Rajan
4
Aaker, David A.
3
Baker, Michael John
3
Bearden, William O.
3
Boyd, Harper W.
3
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3
Conley, Brian M.
3
Crittenden, Victoria Lynn
3
Dholakia, Nikhilesh
3
Duncan, Delbert J.
3
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3
Ferrell, Odies C.
3
Gaski, John F.
3
Hanssens, Dominique M.
3
Homburg, Christian
3
Hult, G. Tomas M.
3
Hutt, Michael D.
3
Ingram, Thomas N.
3
Kadirov, Djavlonbek
3
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3
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American Marketing Association
16
American Management Association
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
Marketing Educators' Conference <1976, Memphis, Tenn.>
1
Marketing and Promotion Association
1
Michigan State University
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Rand Corporation
1
Springer International Publishing
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
Electronic markets : the international journal on networked business
4
European journal of marketing : EJM
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
4
Applied economics
3
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Source
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ECONIS (ZBW)
1,099
USB Cologne (EcoSocSci)
37
RePEc
7
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1
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1
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
2
The cult of convenience :
marketing
and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
3
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
4
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
5
Creation of the image and brand of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
6
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
7
Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen
-
2009
consequences for
marketing
.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …
Persistent link: https://www.econbiz.de/10009460850
Saved in:
8
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Seafood
Marketing
Councils Act : hearing before the National Ocean Policy Study of the Committee on Commerce, Science, and Transportation, United States Senate, 99th Congress, 2nd...
1986
Persistent link: https://www.econbiz.de/10000741582
Saved in:
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