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Huang, Qingyi; Nijs, Vincent R.; Hansen, Karsten T.; … - In: Journal of marketing research : JMR 49 (2012) 2, pp. 131-143

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Anderson, Eric T.; Jaimovich, Nir; Simester, Duncan - In: The review of economics and statistics 97 (2015) 4, pp. 813-826

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Qian, Yi; Anderson, Eric T.; Simester, Duncan - 2013

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Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 520-528

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Anderson, Eric T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 27 (2008) 3, pp. 492-500

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