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"Green" segmentation : an appl...
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Working paper / National Bureau of Economic Research, Inc.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing and consumer services
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Journal of business research : JBR
67
Psychology & marketing
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NBER working paper series
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International journal of hospitality management
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American economic journal : a journal of the American Economic Association
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Applied economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Journal of food products marketing
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The review of economics and statistics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of marketing
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The journal of services marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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BASE
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1
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
2
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
3
Understanding the "four-eyed, four-legged" consumer : a segmentation analysis of US moms
Neeley, Sabrina M.
;
Coffey, Tim
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10003745470
Saved in:
4
Boomer marketing : selling to a recession resistant market
Chaston, Ian
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003782038
Saved in:
5
The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
6
Product differentiation and market segmentation in applesauce : using a choice experiment to assess the value of organic, local, and nutrition attributes
James, Jennifer S.
;
Rickard, Bradley J.
;
Rossman, William J.
-
2009
Persistent link: https://www.econbiz.de/10003837870
Saved in:
7
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Saved in:
8
Are fruit juice categories separable?
Knight, Erika
;
House, Lisa
;
Lee, Jong-ying
;
Spreen, …
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 499-505)
.
2008
Persistent link: https://www.econbiz.de/10003906030
Saved in:
9
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
10
An inductive learning approach to market segmentation based on customer profile-attributes
Leung, Chi-hong
- In:
Asian journal of marketing : the official journal of …
3
(
2009
)
3
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003971743
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