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United States
Consumer behaviour
24
Konsumentenverhalten
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Advertising effects
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Werbewirkung
17
Brand image
7
Markenimage
7
Advertising
6
Brand management
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Emotion
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Relationship marketing
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Viral marketing
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Virales Marketing
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Corporate social responsibility
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Psychology of advertising
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Werbepsychologie
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Altruismus
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Muehling, Darrel D.
4
Kareklas, Ioannis
3
Carlson, Jeffrey R.
2
Joireman, Jeff
2
Arthurs, Jonathan D.
1
Funk, Charles A.
1
Seifert, Deborah L.
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Sprott, David E.
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Sultan, Abdullah J.
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Sweeney, John T.
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Journal of advertising : official publication of the American Academy of Advertising
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Green advertising and the reluctant consumer
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Consumer animosity in the global value chain : the effect of international production shifts on willingness to purchase hybrid products
Funk, Charles A.
;
Arthurs, Jonathan D.
;
Treviño, Len J.
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
4
,
pp. 639-651
Persistent link: https://www.econbiz.de/10003982427
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2
The influence of organizational justice on accountant whistleblowing
Seifert, Deborah L.
;
Sweeney, John T.
;
Joireman, Jeff
; …
- In:
Accounting, organizations and society : an …
35
(
2010
)
7
,
pp. 707-717
Persistent link: https://www.econbiz.de/10008758430
Saved in:
3
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
4
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Green advertising and the reluctant consumer
,
(pp. 19-33)
.
2014
Persistent link: https://www.econbiz.de/10010399387
Saved in:
5
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
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6
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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