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United States
Marketingmanagement
17,084
Marketing management
16,495
Wettbewerbsstrategie
9,116
Competitive strategy
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Theorie
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4,116
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2,083
USA
1,927
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1,566
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1,542
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1,465
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1,199
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1,155
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1,130
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1,067
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1,044
Innovation management
1,007
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International competition
960
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918
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Company information
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Kotler, Philip
16
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12
Parnell, John A.
10
Bresser, Rudi K. F.
9
Hawkins, Del I.
8
Hitt, Michael A.
8
Kumar, V.
7
Perreault, William D.
7
Porter, Michael E.
7
Gupta, Sunil
6
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Boyd, Jens L.
5
Hoskisson, Robert E.
5
Newman, Bruce I.
5
Pearce, John A.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Caruana, Guillermo
4
Dowling, Michael
4
Einav, Liran
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
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Robinson, Richard B.
4
Rugman, Alan M.
4
Wood, John Cunningham
4
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4
Anderson, Kym
3
Barney, Jay B.
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
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3
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American Marketing Association
15
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Cornell University / Department of Agricultural Economics
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IGI Global
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Books on Demand GmbH <Norderstedt>
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Chartered Institute of Marketing
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European Society for Opinion and Marketing Research
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National Bureau of Economic Research
2
NetLibrary, Inc
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American Management Association, Marketing Division
1
Association of University Programs in Health Administration
1
Berkeley Round Table on the International Economy
1
Campus Verlag
1
Claremont Institute for Economic Policy Studies
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Bank Structure and Competition <40, 2004, Chicago, Ill.>
1
De Gruyter Oldenbourg
1
Econometrisch Instituut <Rotterdam>
1
European Institute for the Media
1
Fachsymposium in Erinnerung an Arnold Picot <München> <2018>
1
Federal Reserve Bank of Chicago
1
Federal Reserve System / Board of Governors
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsstelle für Internationales Management
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ITD-VERLAG
1
Industriewissenschaftliches Institut (IWI)
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Institute on Global Conflict and Cooperation
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
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Journal of business research : JBR
22
Journal of marketing
21
Working paper / National Bureau of Economic Research, Inc.
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Harvard business review : HBR
12
Academy of Management journal : AMJ
11
European journal of marketing : EJM
11
Gabler Edition Wissenschaft
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Journal of business venturing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Working papers / Harvard Business School, Division of Research
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Strategic management journal
8
Europäische Hochschulschriften / 5
7
Industrial and corporate change
7
Journal of marketing theory and practice
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
MIT sloan management review
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of agricultural and applied economics
6
MSI reports : working paper series
6
Psychology & marketing
6
The journal of brand management : an international journal
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
1,835
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Ökonomie von Standards : Wettbewerbsaspekte von Kompatibilitäts-Standards dargestellt am Beispiel der Computerindustrie
Glanz, Axel
-
1993
Persistent link: https://www.econbiz.de/10000337026
Saved in:
2
Marketing- und Technologiestrategien : Unternehmen der Biotechnologie im internationalen Vergleich
Weisenfeld-Schenk, Ursula
-
1995
Persistent link: https://www.econbiz.de/10000544146
Saved in:
3
Wharton zur dynamischen
Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
4
Differenzierung im Hyperwettbewerb : der Schlüssel für das Überleben von Marken
Trout, Jack
;
Rivkin, Steve
;
Wied, Lorenz
-
2009
Persistent link: https://www.econbiz.de/10003836903
Saved in:
5
Differentiate or die : survival in our era of killer competition
Trout, Jack
;
Rivkin, Steve
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10003684310
Saved in:
6
The primary care-market share connection : how hospitals achieve competitive advantage
Halley, Marc D.
-
2007
Persistent link: https://www.econbiz.de/10003389173
Saved in:
7
Does market context impact payoffs to internationalization?
Elango, Balasubramanian
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 434-453
Persistent link: https://www.econbiz.de/10009356962
Saved in:
8
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
9
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
10
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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