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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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International marketing strategy : selected readings
Thorelli, Hans Birger (ed.) - 1973
Persistent link: https://www.econbiz.de/10000329417
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Internationale Marktsegmentierung als Grundlage für internationale Marketing-Konzeptionen
Stegmüller, Bruno - 1995
Persistent link: https://www.econbiz.de/10000903526
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Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S. - 1989
Persistent link: https://www.econbiz.de/10000836567
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Profitable export marketing. A strategy for U. S. Business
Ortiz-Buonafina, Marta - 1984
Persistent link: https://www.econbiz.de/10000559838
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Global marketing : a market-responsive approach
Hollensen, Svend - 1998
Persistent link: https://www.econbiz.de/10000640834
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US marketing policies in the European Community : a longitudinal study, 1973 - 1983
Picard, Jacques - In: Journal of global marketing 1 (1988) 4, pp. 5-23
Persistent link: https://www.econbiz.de/10001086740
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Influence of firm size on export planning and performance
Samiee, Saeed - In: Journal of business research : JBR 20 (1990) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
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Who says you can't crack Japanese markets?
Alden, Vernon R. - In: Harvard business review : HBR 65 (1987) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10001014928