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Persistent link: https://www.econbiz.de/10011911283

Consumer reactions to self-expressive brand display

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Persistent link: https://www.econbiz.de/10003923345

When does the past repeat itself? : the interplay of behavior prediction and personal norms

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Price endings, left-digit effects, and choice

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Persistent link: https://www.econbiz.de/10003880204

The tax incidence of lotteries : evidence from five states

Hansen, Ann; Miyazaki, Anthony D.; Sprott, David E. - In: Journal of consumer affairs : official publication of … 34 (2000) 2, pp. 182-203

Persistent link: https://www.econbiz.de/10001537796

A longitudinal analysis of income-based tax regressivity of state-sponsored lotteries

Miyazaki, Anthony D. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10001255244

Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements

Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Comparing customer satisfaction across industries and countries

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Persistent link: https://www.econbiz.de/10001711397