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Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum; Kwak, Dae Hee - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 2, pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
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License to overkill
Nunes, Paul F. - In: Marketing through minefields, (pp. 65-89). 2008
Persistent link: https://www.econbiz.de/10003813881
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Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern; Min, Dongwon - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
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Pass-through and consumer search : an empirical analysis
Richards, Timothy J.; Gómez, Miguel I.; Lee, Jun - In: American journal of agricultural economics 96 (2014) 4, pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra; Laurent, Gilles - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I; Chuang, Shih-Chieh; Cheng, Yin-Hui; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
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Interpersonal consumer decision making
Straeter, Laura Marjolein - 2017
Persistent link: https://www.econbiz.de/10011724092
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
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Reassessing the effect of colour on attitude and behavioural intentions in promotional activities : the moderating role of mood and involvement
Rizomyliotis, Ioannis; Konstantoulaki, Kleopatra; … - In: Australasian marketing journal 26 (2018) 3, pp. 204-215
Persistent link: https://www.econbiz.de/10011954209