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United States
Consumer behaviour
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Werbewirkung
4,167
Advertising effects
4,115
Electronic Commerce
3,807
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3,672
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Verbraucherverhalten
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17
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15
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13
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13
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12
Han, Heesup
12
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Winter, Joachim
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11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
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10
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10
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10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
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9
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8
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8
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8
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8
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8
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Information Resources Management Association
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Universität Mannheim
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American Council on Consumer Interests
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American Home Economics Association
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Books on Demand GmbH <Norderstedt>
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Boston College / Department of Economics
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Chambre de commerce et d'industrie de Paris
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Cornell University / Department of Applied Economics and Management
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
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1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
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Working paper / National Bureau of Economic Research, Inc.
260
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
75
Journal of retailing and consumer services
73
Psychology & marketing
68
International journal of hospitality management
65
NBER working paper series
58
Journal of fashion marketing and management
53
American journal of agricultural economics
44
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The American economic review
38
International journal of consumer studies
37
Journal of marketing theory and practice
37
The journal of brand management : an international journal
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
Journal of advertising research
34
International journal of retail & distribution management
31
International journal of sport management and marketing : IJSMM
31
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
29
Journal of sport management : the official journal of the North American Society of Sport Management
27
Discussion paper / Centre for Economic Policy Research
26
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
Journal of travel and tourism marketing
22
European journal of marketing : EJM
21
Journal of business ethics : JOBE
21
Journal of marketing channels : ... distribution systems, strategy, and management
20
The review of economics and statistics
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Services marketing quarterly
19
The Rand journal of economics
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ECONIS (ZBW)
5,293
USB Cologne (EcoSocSci)
10
RePEc
5
BASE
2
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
2
Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Joo, Joonhwi
-
2021
Persistent link: https://www.econbiz.de/10012419468
Saved in:
3
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
4
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
5
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
6
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
7
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
8
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
9
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
10
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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