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United States
Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
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Marketing management
14
E-commerce
13
Electronic Commerce
13
Internet marketing
13
Niederlande
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Online-Marketing
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Netherlands
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Online retailing
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Online-Handel
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Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
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Marketing theory
10
Service quality
10
Theorie
10
Theory
10
Digitalisierung
9
Digitization
9
Data protection
8
Datenschutz
8
Direct marketing
8
Direktmarketing
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Kundenbindungsprogramm
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Loyalty program
8
Social Web
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English
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Verhoef, Peter C.
5
Skiera, Bernd
3
Wiesel, Thorsten
3
Arden, Christine M.
1
Berger, Sven C.
1
Bijmolt, Tammo H. A.
1
Donkers, Bas
1
Gensler, Sonja
1
Krafft, Manfred
1
Lhoest-Snoeck, Sietske
1
Nierop, Johannes Erjen Maurice van
1
Pennings, Joost M. E.
1
Pfeifer, Phillip E.
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Villanueva, Julian
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
ERIM report series research in management
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
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ECONIS (ZBW)
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The marketing-finance interface : an organizational perspective
Verhoef, Peter C.
;
Pennings, Joost M. E.
- In:
Handbook of marketing and finance
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009552413
Saved in:
2
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
3
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
4
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
6
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
7
Customer lifetime value and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
8
Predicting customer potential value : an application in the insurance industry
Verhoef, Peter C.
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600616
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