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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers

Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137

Persistent link: https://www.econbiz.de/10011688012

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

Empirical analysis of functional Web 2.0 environments

Stephens, R. Todd - In: Web 2.0 : the business model, (pp. 1-20). 2009

Persistent link: https://www.econbiz.de/10003813267

Social media in companies : integrated approach for a social media strategy

Friedrichsen, Mike - In: Handbook of social media management : value chain and …, (pp. 25-47). 2013

Persistent link: https://www.econbiz.de/10009762900

Microfinance 2.0 : group formation and repayment performance in online lending platforms during the U.S. credit crunch

Klein, Thilo - 2010

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A targeted approach to viral marketing

Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294

Persistent link: https://www.econbiz.de/10011348317

Social networks and housing markets

Bailey, Michael; Cao, Ruiqing; Kuchler, Theresa; … - 2016

The recent house price experiences within an individual's social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity. Our data combine anonymized social network information from Facebook with...

Persistent link: https://www.econbiz.de/10011476018

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

The role of self-efficacy, trust, and experience and the mediating effects of satisfaction in the choice of C2C e-commerce among young adults

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Persistent link: https://www.econbiz.de/10003862991

National culture and its effects on knowledge communication in online virtual communities

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Persistent link: https://www.econbiz.de/10003587001

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