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A cross-cultural study of users' craftmanship perceptions in vehicle interior design
Petiot, Jean-François; Salvo, Cécile; Hossoy, Ilkin; … - In: International journal of product development : IJPD 7 (2009) 1/2, pp. 28-46
Persistent link: https://www.econbiz.de/10003827455
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The multisensory analysis of product packaging framework
Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 191-223). 2019
Persistent link: https://www.econbiz.de/10011958993
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Designing an integrated marketing communication process
Kusakatova, Emilija - In: Economic development : journal of the Institute of … 12 (2010) 3, pp. 119-132
Persistent link: https://www.econbiz.de/10009502316
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How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre - In: Applied economic perspectives and policy 25 (2013) 1, pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
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How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre - 2012
Persistent link: https://www.econbiz.de/10009625612
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Tactical considerations in designing marketing strategies
Cadotte, Ernest R. - In: The management of strategy in the marketplace, (pp. 147-176). 2003
Persistent link: https://www.econbiz.de/10001824947
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Managing the growth-share matrix : a four-nation study in two industries
Thakur, Manab - In: Management international review : mir ; journal of … 31 (1991) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10001105035