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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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The evolution of internal market structure
Rutz, Oliver J.; Sonnier, Garrett P. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
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Distribution intensity and new car choice
Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Consideration, choice, and classifying loyalty
Terech, Andres; Bucklin, Randolph E.; Morrison, Donald G. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
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Games of survival in the US newspaper industry
Bucklin, Randolph E. - In: Applied economics 21 (1989) 5, pp. 631-649
Persistent link: https://www.econbiz.de/10001070434
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Identifying multiple preference segments from own- and cross-price elasticities
Russell, Gary J. - In: Marketing letters : a journal of research in marketing 4 (1993) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10001136696