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United States
Advertising effects
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Thomas, Sunil
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Kohli, Chiranjeev
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
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Journal of advertising research
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ECONIS (ZBW)
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Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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2
Industrial marketing - a value oriented perspective
Wilson, David T.
;
Thomas, Sunil
- In:
Handbuch Industriegütermarketing : Strategien - …
,
(pp. 203-212)
.
2004
Persistent link: https://www.econbiz.de/10002471452
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