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United States
Consumer behaviour
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4,339
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Advertising effects
4,032
Electronic Commerce
3,675
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3,566
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Wise, David A.
29
Lusk, Jayson L.
20
Kotlikoff, Laurence J.
18
Ludwig, Alexander
18
Poterba, James M.
18
Agarwal, Sumit
16
Hurd, Michael D.
16
Heiss, Florian
15
Kaplan, Greg
15
Stavins, Joanna
15
Viscusi, W. Kip
15
Einav, Liran
14
McFadden, Daniel
14
Jang, Soocheong
13
Schuh, Scott
13
Börsch-Supan, Axel
12
Han, Heesup
12
Raffelhüschen, Bernd
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Gokhale, Jagadeesh
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Lusardi, Annamaria
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Barber, Nelson
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Cutler, David M.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kolstad, Jonathan T.
10
Laibson, David I.
10
Lee, Ronald Demos
10
Roe, Brian
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Finkelstein, Amy
9
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National Bureau of Economic Research
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USA / Congress / House of Representatives / Select Committee on Aging
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USA / Congress / Senate / Special Committee on Aging
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American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
OECD
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International Monetary Fund (IMF)
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Subcommittee on Human Services
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United States / Congress / Senate / Special Committee on Aging
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USA / Committee on Finance / Subcommittee on Health
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USA / Subcommittee on Health and Long Term Care
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CESifo GmbH
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Center for the Study of Living Standards (CSLS)
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Edward Elgar Publishing
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Federal Reserve Bank of New York
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Forschungsinstitut zur Zukunft der Arbeit
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IGI Global
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INSEAD
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International Monetary Fund
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Russell Sage Foundation
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Universität Mannheim
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1
A. C. Nielsen Company <Northbrook, Ill.>
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Albert-Ludwigs-Universität Freiburg
1
American Assembly
1
American Association for International Aging
1
American Council on Consumer Interests
1
American Home Economics Association
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American Management Association
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Working paper / National Bureau of Economic Research, Inc.
367
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
79
NBER working paper series
77
Journal of retailing and consumer services
73
Psychology & marketing
68
International journal of hospitality management
61
Journal of fashion marketing and management
53
The American economic review
50
The journal of consumer marketing
46
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Discussion paper / Centre for Economic Policy Research
38
International journal of consumer studies
37
The journal of brand management : an international journal
37
Journal of marketing theory and practice
36
Journal of advertising research
35
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
The review of economics and statistics
35
American economic journal : a journal of the American Economic Association
33
Discussion paper series / IZA
33
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Applied economics
25
Journal of food products marketing
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
Journal of the Academy of Marketing Science
24
Journal of travel and tourism marketing
22
Finance and economics discussion series
21
Journal of business ethics : JOBE
21
Economic inquiry : journal of the Western Economic Association International
20
European journal of marketing : EJM
20
Journal of hospitality marketing & management
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ECONIS (ZBW)
6,269
RePEc
26
USB Cologne (EcoSocSci)
21
USB Cologne (business full texts)
1
EconStor
1
Other ZBW resources
1
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1
Developing marketing strategies to increase brand equity : the differences between
age
groups
Chen, Hui-chu
;
Green, Robert D.
- In:
International business and economics research journal
11
(
2012
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10009620530
Saved in:
2
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
3
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
4
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
5
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
6
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
7
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
8
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
9
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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