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United States
Product placement
451
Product Placement
412
Werbeträger
360
Advertising media
355
Werbewirkung
342
Advertising effects
338
Consumer behaviour
202
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Film industry
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Filmwirtschaft
47
Kommunikationsmedien
47
Television advertising
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Fernsehprogramm
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Theorie
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Theory
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Sung, Yongjun
4
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Balasubramanian, Siva Kumar
2
Budzinski, Oliver
2
Gistri, Giacomo
2
King, Karen Whitehill
2
Lindstädt-Dreusicke, Nadine
2
Noguti, Valeria
2
Pillai, Deepa
2
Russell, Cristel Antonia
2
Sabour, Nadia I.
2
Seldon, Barry J.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
4
International journal of industrial organization
3
Journal of promotion management : JPM
3
Kellogg on advertising & media : the Kellogg School of Management
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Engaging consumers through branded entertainment and convergent media
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The Routledge companion to advertising and promotional culture
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied economics letters
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Case study and review
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Enterprise & society : the international journal of business history
1
Euromoney encyclopedia of debt finance
1
Gender, culture, and consumer behavior
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and economic perspectives
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society : OR
1
Journal of vacation marketing : an international journal
1
Management information systems : mis quarterly
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Marketing intelligence & planning
1
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1
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
1
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
2
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
3
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
4
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
5
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
6
What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.
;
Clark, John S.
;
Irwin, Richard
; …
- In:
International journal of sport management and marketing …
2
(
2007
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
Saved in:
7
Representation of African Americans in direct-to-consumer pharmaceutical commercials : a content analysis with implications for health disparities
Ball, Jennifer Gerard
;
Liang, Angie
;
Lee, Wei-Na
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 372-390
Persistent link: https://www.econbiz.de/10003933256
Saved in:
8
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
9
I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
Saved in:
10
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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