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Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Cuevas, Javier Marcos; Julkunen, Saara; Gabrielsson, Mika - In: Industrial marketing management : the international … 48 (2015), pp. 149-159
Persistent link: https://www.econbiz.de/10011346697
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How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph - In: Strategy & leadership : a publication of Strategic … 43 (2015) 3, pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
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The journey towards customer centricity and service growth in B2B : a commentary and research directions
Ulaga, Wolfgang - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 80-83
Persistent link: https://www.econbiz.de/10011919274
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Customer relationship management models : a study of contemporary literature to identify company-to-client business activities
Sellitto, Carmine - 2012
Persistent link: https://www.econbiz.de/10011937255
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Returns management in a business-to-business context : its impact on customer satisfaction
Vachon, Stephan; Hajmohammd, Sara; Patry, Karine - In: International journal of integrated supply management : … 8 (2013) 4, pp. 173-192
Persistent link: https://www.econbiz.de/10010359673
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Making partner relationship management systems work : the role of partnership governance mechanisms
Storey, Chris; Kocabasoglu-Hillmer, Canan - In: Industrial marketing management : the international … 42 (2013) 6, pp. 862-871
Persistent link: https://www.econbiz.de/10010211263
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704