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Salary Cap (Gehaltsobergrenzen im Berufssport) in den USA im Vergleich zur Rechtslage in Deutschland und in Österreich
Rasnic, Carol Daugherty; Resch, Reinhard - In: Zeitschrift für ausländisches und internationales … 21 (2007) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10003738968
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Affective intensity and sponsor identification
Wakefield, Kirk L.; Bennett, Gregg - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
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Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi; Ghosh, Chinmoy; Srinivasan, Han - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
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Special issue: The management and marketing of motorsports
DeGaris, Larry (contributor) - 2010
Persistent link: https://www.econbiz.de/10008650629
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The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
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Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen; Snider, Jamie S.; Branscombe, Nyla R. - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
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Play ball at my house : the value of naming rights in sports complexes/ by Carol Boyer; Stephen J. Ciccone; Yvette S. Harman; Philip Swicegood
Boyer, Carol; Ciccone, Stephen J.; Harman, Yvette S.; … - In: The southern business & economic journal 26 (2003) 3/4, pp. 103-118
Persistent link: https://www.econbiz.de/10002627304
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Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric; Butler, Bryan - In: International journal of sports marketing & sponsorship 9 (2007/08) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10003678064