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The impact of acculturation and ethnic indentity on American football identification and consumption among Asians in the United States
Ha, Jae-Pil; Hums, Mary A.; Greenwell, Chris T. - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10010258207
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Acculturative stress and consumption-based coping strategies among first-generation Asian-Indian immigrants in the United States
Chakraborty, Swagata; Chattaraman, Veena - In: International journal of consumer studies 46 (2022) 3, pp. 831-849
Persistent link: https://www.econbiz.de/10013177004
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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The effect of acculturation and ethnic identification on consumer disidentification and consumption : an investigation of U.S. Hispanics
Shoham, Aviv; Segev, Sigal; Gavish, Yossi - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 403-412
Persistent link: https://www.econbiz.de/10011814805
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The effects of expectation disconfirmations on customer outcomes in e-markets : impact of national culture
Song, Lei; Weisstein, Fei L.; Anderson, Rolph E.; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 217-229
Persistent link: https://www.econbiz.de/10011628602
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.; Kurpis, Lada Helen V.; Supphellen, Magne - In: Journal of international consumer marketing 29 (2017) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min; Jun, Mina; Kim, Chung Koo - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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Cultural diversity in people's attitudes and perceptions
Petkova, Dijana Petkova (contributor) - 2006
Persistent link: https://www.econbiz.de/10003306922
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Cross-cultural cool : consumer implications of urban identification in the United States and Hong Kong
Towns, Marlene Morris - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 131-143
Persistent link: https://www.econbiz.de/10009774917
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684