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Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd - In: Web 2.0 : the business model, (pp. 1-20). 2009
Persistent link: https://www.econbiz.de/10003813267
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Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike - In: Handbook of social media management : value chain and …, (pp. 25-47). 2013
Persistent link: https://www.econbiz.de/10009762900
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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Online social and business networks' implications for corporate strategy
Porfíro, José António; Santos, João Correia dos - 2012
Persistent link: https://www.econbiz.de/10009487762
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The Facebook effect : the inside story of the company that is connecting the world
Kirkpatrick, David - 2010
Prologue: the Facebook effect -- The beginning -- Palo Alto -- Social networking and the Internet -- Fall 2004 … -- Facebook and the world -- Changing our institutions -- The evolution of Facebook -- The future …
Persistent link: https://www.econbiz.de/10003914687
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana; Castro, Deborah - In: Journal of media business studies 19 (2022) 2, pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Lending a helping hand : voluntary engagement in knowledge sharing
Mergel, Ines; Lazer, David; Binz-Scharf, Maria Christina - In: International journal of learning and change : IJLC 3 (2008/09) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10003741541
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Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K. - 2009
Persistent link: https://www.econbiz.de/10003785653