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Marketing : Einführung in Ents...
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United States
Marketing
31,514
Marketingmanagement
3,579
Marketing management
3,360
marketing
2,604
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699
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581
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18
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7
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6
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6
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6
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5
Lakdawalla, Darius
5
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5
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4
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4
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4
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4
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American Management Association, Marketing Division
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American Society for Public Administration
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Apress L.P.
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
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1
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1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Market Research Society
1
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1
Marketing and Promotion Association
1
Michigan State University
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
National Industrial Conference Board
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
Rand Corporation
1
Springer International Publishing
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
Business horizons
4
Electronic markets : the international journal on networked business
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
4
Applied economics
3
Changing the course of marketing : alternative paradigms for widening marketing theory
3
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ECONIS (ZBW)
1,090
USB Cologne (EcoSocSci)
37
RePEc
7
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1
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1
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
2
The cult of convenience :
marketing
and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
Saved in:
3
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
4
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
5
Creation of the image and brand of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
6
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
7
Testing the Affinity Scale in Malaysia: Replication and Validation.
Chan, Sook Jen
-
2009
consequences for
marketing
.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …
Persistent link: https://www.econbiz.de/10009460850
Saved in:
8
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Seafood
Marketing
Councils Act : hearing before the National Ocean Policy Study of the Committee on Commerce, Science, and Transportation, United States Senate, 99th Congress, 2nd...
1986
Persistent link: https://www.econbiz.de/10000741582
Saved in:
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