Narrow search
Showing 1 - 10 of 1,170
Cover Image
How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike; Arthur, Jeannie; Morioka, Emma - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
Cover Image
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Cover Image
A call for "user-generated branding"
Burmann, Christoph - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Cover Image
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania - In: Journal of advertising research 55 (2015) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Cover Image
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.; Kreutzer, Andrew; Maleski, Mike; … - In: Sport management review 15 (2012) 4, pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Cover Image
Taking public health learning global through branding and identity management
Hai-Jew, Shalin - In: Branding and sustainable competitive advantage : …, (pp. 24-45). 2012
Persistent link: https://www.econbiz.de/10009707220
Cover Image
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Cover Image
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro; Díaz-Martín, Ana M.; Rozano, Mercedes - In: International journal of market research : JMRS ; the … 56 (2014) 4, pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Cover Image
The potential of social media for luxury brand management
Jin, Seung-A Annie - In: Marketing intelligence & planning 30 (2012) 7, pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Cover Image
What is the future of employer branding through social media? : results of the Delphi Study into the perceptions of HR professionals and academics
Bondarouk, Tanya; Ruël, Huub; Axinia, Elena; Arama, Roxana - In: Social media in human resources management, (pp. 23-57). 2013
Persistent link: https://www.econbiz.de/10010222939