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United States
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Brand management
17,666
Markenführung
17,252
Dienstleistungssektor
11,365
Service industry
11,337
Brand image
11,164
Markenimage
11,050
Theorie
10,806
Theory
10,637
Relationship marketing
10,259
Beziehungsmarketing
10,221
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9,240
Brand
8,200
Deutschland
6,559
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6,247
USA
6,189
Kundenzufriedenheit
6,076
Germany
5,991
Online-Handel
5,660
Social Web
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Online retailing
5,648
Social web
5,648
Service quality
5,288
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5,278
Internet marketing
5,244
Dienstleistungsqualität
5,240
Einzelhandel
4,594
Retail trade
4,530
Werbewirkung
4,193
Advertising effects
4,134
Electronic Commerce
3,869
E-commerce
3,732
Marketingmanagement
3,706
Marketing management
3,686
Verbraucherverhalten
3,596
Advertising
3,527
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3,513
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Lusk, Jayson L.
20
Stavins, Joanna
16
Einav, Liran
14
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Bronnenberg, Bart J.
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Mattila, Anna S.
9
Triplett, Jack E.
9
Waldfogel, Joel
9
Yoon, Sukki
9
Ark, Bart van
8
Bosworth, Barry
8
Burke, Marshall
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Goldfarb, Avi
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
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National Bureau of Economic Research
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American Marketing Association
8
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Friedrich-Schiller-Universität Jena
5
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4
OECD
3
USA / Bureau of Labor Statistics
3
United States International Trade Commission
3
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Europäische Kommission / Statistisches Amt
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
National Academy of Engineering
2
NetLibrary, Inc
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Center for Telecommunications and Information Studies
1
Center for the Study of Living Standards (CSLS)
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
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Working paper / National Bureau of Economic Research, Inc.
266
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
80
NBER working paper series
78
Journal of retailing and consumer services
74
Psychology & marketing
69
International journal of hospitality management
60
Journal of fashion marketing and management
53
American journal of agricultural economics
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
42
The journal of consumer marketing
42
The journal of brand management : an international journal
40
Journal of marketing theory and practice
38
International journal of consumer studies
37
Journal of advertising research
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
American economic journal : a journal of the American Economic Association
32
International journal of sport management and marketing : IJSMM
31
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
Discussion paper / Centre for Economic Policy Research
28
Journal of marketing
28
The journal of product & brand management
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
The review of economics and statistics
24
Services marketing quarterly
23
Journal of travel and tourism marketing
22
European journal of marketing : EJM
21
Journal of business ethics : JOBE
21
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
20
The journal of services marketing
20
International journal of advertising : the quarterly review of marketing communications
19
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ECONIS (ZBW)
5,896
RePEc
13
USB Cologne (EcoSocSci)
11
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
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10
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
6
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
8
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
9
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
10
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
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