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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
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Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
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The dynamics of goal revision : a cybernetic multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) model of self-regulation
Wang, Chen; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 815-832
Persistent link: https://www.econbiz.de/10009501092
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Leanwashing : a hidden factor in the obesity crisis
Karnani, Aneel Gobindram; McFerran, Brent; … - In: California management review 56 (2013/14) 4, pp. 5-30
Persistent link: https://www.econbiz.de/10010410344
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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Helpful hopefulness : the effect of future positive emotions on consumption
Winterich, Karen Page; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 38 (2011) 3, pp. 505-524
Persistent link: https://www.econbiz.de/10009375679
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How low spending control harms consumers
Bearden, William O.; Haws, Kelly L. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 181-193
Persistent link: https://www.econbiz.de/10009507833
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When value trumps health in a supersized world
Haws, Kelly L.; Winterich, Karen Page - In: Journal of marketing 77 (2013) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10009747830