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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L. - 1992
Persistent link: https://www.econbiz.de/10000851212
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Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul - 1998
Persistent link: https://www.econbiz.de/10000974642
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Structural bonding in customer-supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10000676821
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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The complex relationship between customer satisfaction and loyalty for automobiles
Auh, Seigyoung - In: Customer retention in the automotive industry : …, (pp. 141-166). 1997
Persistent link: https://www.econbiz.de/10001299162
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Achieving customer satisfaction, loyalty, and retention through strategic alignment
Johnson, Michael D. - In: Customer retention in the automotive industry : …, (pp. 117-139). 1997
Persistent link: https://www.econbiz.de/10001299163
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Der amerikanische Kundenzufriedenheitsindex ACSI (American Customer Satisfaction Index)
Fornell, Claes - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 165-178). 1998
Persistent link: https://www.econbiz.de/10001303865
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637