Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: better marketin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Theorie
67
Theory
67
USA
42
Innovation
28
Consumer behaviour
24
Konsumentenverhalten
24
Management
23
Marketing
21
Marketing management
19
Marketingmanagement
19
Corporate Governance
18
Corporate governance
18
India
16
Indien
16
Großbritannien
15
Firm performance
14
United Kingdom
14
Unternehmenserfolg
14
Welt
13
World
13
Innovation management
12
Innovationsmanagement
12
Theorie der Unternehmung
12
Theory of the firm
12
Inflation
11
Market entry
10
Market research
10
Markteintritt
10
Marktforschung
10
Advertising
9
Estimation
9
Productivity
9
Schätzung
9
Werbung
9
Agency theory
8
Australia
8
Australien
8
Corporate planning
8
Geldpolitik
8
more ...
less ...
Online availability
All
Free
10
Undetermined
6
Type of publication
All
Article
22
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
14
Working Paper
14
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Market information
1
Marktinformation
1
Textbook
1
more ...
less ...
Language
All
English
42
Author
All
Roberts, John M.
15
Roberts, John
12
Chandy, Rajesh K.
6
Bloom, Nicholas
5
Liang, James
4
Moorman, Christine
4
Prabhu, Jaideep C.
4
Ying, Zhichun Jenny
4
Roberts, John H.
3
Johar, Gita Venkataramani
2
Pfajfar, Damjan
2
Yadav, Manjit S.
2
Antia, Kersi D.
1
Boskin, Michael J.
1
Cho, Cecile K.
1
Chylinski, Mathew B.
1
Cuellar, Sandra
1
Day, George S.
1
Deshpandé, Rohit
1
Eifert, Benn
1
Hardie, Bruce G S.
1
Kayande, Ujwal
1
Mahajan, Aprajit
1
McKenzie, David J.
1
Milgrom, Paul
1
Mizik, Natalie
1
Morin, Norman J.
1
Mukherji, Prokriti
1
Qin, Vivian Yue
1
Rao, Akshay R.
1
Reifschneider, David Leon
1
Robinson, Marc S.
1
Sorescu, Alina
1
Spencer, Fredrika J.
1
Stockton, David J.
1
Stremersch, Stefan
1
Struckmeyer, Charles S.
1
Uva, Wen-fei
1
Wang, Timothy
1
Weiss, Liad
1
more ...
less ...
Institution
All
Cornell University / Department of Applied Economics and Management
1
National Bureau of Economic Research
1
Published in...
All
Finance and economics discussion series
5
Report / Marketing Science Institute
3
Department circular / US Department of Agriculture
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working paper / National Bureau of Economic Research, Inc.
2
A reader in marketing communications
1
Academy of Management journal : AMJ
1
Contributions to macroeconomics
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Department circular / United States Department of Agriculture
1
Discussion paper
1
Economic inquiry : journal of the Western Economic Association International
1
FEDS Working Paper
1
From resource allocation to strategy
1
International economic review
1
International journal of central banking : IJCB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of monetary economics
1
Journal of the Japanese and international economies : an international journal ; JJIE
1
Kiel working paper
1
MSI reports : working paper series
1
NBER working paper series
1
Prentice-Hall international editions
1
Report / Marketing Science Institute / Marketing Science Institute
1
Staff paper / Department of Applied Economics and Management, Cornell University
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
The journal of economic perspectives : EP ; a journal of the American Economic Association
1
The quarterly journal of economics
1
The review of economics and statistics
1
Working paper / International Growth Centre
1
Working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
2
The impact of marketing science research on practice : comment
Winter, Russell S.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Saved in:
3
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
Saved in:
4
Attaining satisfaction
Cho, Cecile K.
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 622-631
Persistent link: https://www.econbiz.de/10009407896
Saved in:
5
Products as self-evaluation standards : when owned and unowned products have opposite effects on self-judgment
Weiss, Liad
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 915-930
Persistent link: https://www.econbiz.de/10011489867
Saved in:
6
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 99-125
Persistent link: https://www.econbiz.de/10003605725
Saved in:
7
Managing the future : CEO attention and innovation outcomes
Yadav, Manjit S.
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 84-101
Persistent link: https://www.econbiz.de/10003564889
Saved in:
8
Behemoths at the Gate : how incumbents take on acquisitive entrants (and why some do better than others)
Mukherji, Prokriti
;
Sorescu, Alina
;
Prabhu, Jaideep C.
; …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009297018
Saved in:
9
What to say when : advertising appeals in evolving markets
Chandy, Rajesh K.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001618054
Saved in:
10
What will the future bring? : Dominance, technology expectations, and radical innovation
Chandy, Rajesh K.
;
Prabhu, Jaideep C.
;
Antia, Kersi D.
-
2002
Persistent link: https://www.econbiz.de/10001740573
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
