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16
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11
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Working paper / National Bureau of Economic Research, Inc.
323
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of advertising research
108
NBER working paper series
88
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80
Psychology & marketing
79
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73
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71
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of hospitality management
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American journal of agricultural economics
55
Journal of fashion marketing and management
54
International journal of sport management and marketing : IJSMM
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of sports economics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of sport management : the official journal of the North American Society of Sport Management
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43
Journal of marketing theory and practice
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The American economic review
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Discussion paper / Centre for Economic Policy Research
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International journal of advertising : the quarterly review of marketing communications
39
International journal of consumer studies
38
The review of economics and statistics
38
Journal of international consumer marketing
36
Discussion paper series / IZA
34
Applied economics
33
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
International journal of retail & distribution management
30
Journal of marketing
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
Journal of travel and tourism marketing
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Journal of promotion management : JPM
27
Journal of business ethics : JOBE
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Services marketing quarterly
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Economics letters
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Health marketing quarterly
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
7
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1
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1
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1
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
2
Facebook versus television :
advertising
value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
3
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
4
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
7
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
8
The impact of
advertising
, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
9
How digital conversations reinforce Super Bowl
advertising
: the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
10
Tracking back-talk in consumer-generated
advertising
: an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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