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Qualitative marketing research
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United States
Marktforschung
12,312
Market research
6,870
Qualitative Methode
2,802
Qualitative method
2,568
Theorie
1,996
Theory
1,981
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1,777
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1,744
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1,470
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1,138
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1,013
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898
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714
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695
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617
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590
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509
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426
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426
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403
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401
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365
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361
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334
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330
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279
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275
qualitative research
266
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253
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237
Conjoint analysis
234
Markenartikel
234
Qualitative research
226
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Day, George S.
7
Hawkins, Del I.
7
Aaker, David A.
6
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
Viswanathan, Madhu
4
Albaum, Gerald S.
3
Best, Roger J.
3
Duncan, Delbert J.
3
Herrmann, Andreas
3
Kotler, Philip
3
Leone, Robert P.
3
Levy, Sidney J.
3
Montgomery, David B.
3
Smith, Scott M.
3
Zaltman, Gerald
3
Zikmund, William G.
3
Albaum, Gerald
2
Alderson, Wroe
2
Bayus, Barry L.
2
Beckman, Theodore N.
2
Boyd, Harper W.
2
Buell, Victor P.
2
Churchill, Gilbert A.
2
Darden, William R.
2
Davidson, William R.
2
DeLong, Thomas J.
2
Engel, James F.
2
Fanning, Stephen F.
2
Gaski, John F.
2
Gau, Roland
2
Green, Paul E.
2
Iacobucci, Dawn
2
Kahn, Kenneth B.
2
Kindermann, Harald
2
LaPlaca, Peter J.
2
Loudon, David L.
2
Lumpkin, James R.
2
McQuarrie, Edward F.
2
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American Marketing Association
7
European Society for Opinion and Marketing Research
5
Seminar on market modelling
3
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Department of Commerce
1
European University Institute / Department of Economics
1
FAO
1
Georgia State University
1
Institute of Marketing. Industrial Market Research, Ltd.
1
J. Walter Thompson Company
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
U.S. Department of Commerce
1
USA / Congress / House of Representatives / Committee on Agriculture
1
United States / Bureau of Foreign Commerce
1
United States / Congress / House / Committee on Agriculture / Subcommittee on Departmental Operations
1
Urban Land Institute <Washington, DC>
1
Weltbank
1
World Association for Public Opinion Research
1
epubli GmbH
1
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Published in...
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Qualitative market research : an international journal
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Australasian marketing journal
2
Conference Board Reports
2
Discussion paper / Tinbergen Institute
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
Information systems and e-business management : ISeB
2
International journal of hospitality management
2
International journal of management concepts and philosophy : IJMCP
2
International's series in marketing
2
Journal of business ethics : JOBE
2
Journal of business venturing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Labelling strategies in environmental policy
2
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Source
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ECONIS (ZBW)
533
Showing
1
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10
of
533
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date (oldest first)
1
Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C.
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
Saved in:
2
A qualitative examination of decoupling, recpoupling and organizational survival of rural retailers
Jackson, Vanessa
;
Stoel, Leslie
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 410-428
Persistent link: https://www.econbiz.de/10009380581
Saved in:
3
Market orientation research : a qualitative synthesis and future research agenda
Gupta, Vishal K.
;
Atav, Gizem
;
Dutta, Dev K.
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 649-670
Persistent link: https://www.econbiz.de/10012099435
Saved in:
4
Partial likelihood-based scoring rules for evaluating density forecasts in tails
Diks, Cees G. H.
;
Panchenko, Valentyn
;
Dijk, Dick van
-
2008
Persistent link: https://www.econbiz.de/10003739119
Saved in:
5
Regulatory perceptions of marketing : interpreting UK competition authority investigations from 1950 to 2005
Ashton, John K.
;
Pressey, Andrew D.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 156-164
Persistent link: https://www.econbiz.de/10003789733
Saved in:
6
Quality in qualitative research
Seale, Clive
-
2006
Persistent link: https://www.econbiz.de/10003805721
Saved in:
7
Mining deeper meaning in consumer decision maps
Mulvey, Michael S.
;
Kavalam, Beena E.
- In:
Qualitative market research : an international journal
13
(
2010
)
4
,
pp. 372-388
Persistent link: https://www.econbiz.de/10008688956
Saved in:
8
Asian American career development : a qualitative analysis
Fouad, Nadya A.
;
Kantamneni, Neeta
;
Smothers, Melissa K.
; …
- In:
Journal of vocational behavior
72
(
2008
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10003681247
Saved in:
9
The effect of brand equity in supply chain relationships
Davis, Donna F.
-
2003
Persistent link: https://www.econbiz.de/10003569913
Saved in:
10
What do effective managerial leaders really do? : using qualitative methodological pluralism and analytical triangulation to explore everyday "managerial effectiveness" and "manage...
Hamlin, Robert G.
;
Beattie, Rona S.
;
Ellinger, Andrea D.
- In:
International journal of management concepts and …
2
(
2006/07
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003570844
Saved in:
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